Resume

Complex products, made clear.

Senior Product Designer with 15+ years of experience specializing in enterprise SaaS, AI-driven platforms, and complex systems. I simplify data-intensive, multi-role environments into scalable interfaces that align business goals, user needs, and technical constraints.

My work spans cybersecurity, fintech, BI analytics, quantum research, and education - turning complex workflows into intuitive products that improve efficiency, engagement, and decision-making.

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Experience

Experience across enterprise SaaS, security, quantum, fintech, BI, education, and digital production - focused on simplifying complex systems and shipping measurable product improvements.

2025 - Present

Founder · Product Designer & Builder

DNAFonts · Independent Product

AI-assisted font studio for turning a visual direction into an editable, export-ready typeface.

  • Conceived, designed, and built the React and Node.js product from the first workflow through the working studio.
  • Created a unified generation flow that starts with a prompt, reference images, source glyphs, or an existing font.
  • Combined eight live design axes with multilingual character sets, scoped glyph repair, point editing, and font export.
View case study
2024 - Present

Senior Product Designer

InfraEdge (Malam Team subsidiary)

Enterprise security platforms for dense operational environments and analyst workflows.

30% Faster decisions
25% Higher efficiency
100% Design fidelity
  • Led UX strategy for multi-layered security platforms, improving analyst decision speed by 30%.
  • Redesigned dense operational interfaces, reducing cognitive load and increasing task completion efficiency by 25%.
  • Collaborated with engineering across specifications, QA, and releases, ensuring 100% design fidelity in production.
  • Accelerated research, prototyping, and concept validation workflows with AI tools, increasing speed by 30%.
2023 - 2024

Senior Product Designer

Infinity Quantum

Quantum HPC platform serving researchers, engineers, and administrators.

40% Faster job review
60% Faster booking
  • Led end-to-end product design for a quantum HPC platform serving researchers, engineers, and administrators.
  • Reduced job review time by 40% by redesigning dashboards and improving clarity and data visibility.
  • Decreased booking time by 60% through guided workflows, validation, and simplified multi-step processes.
  • Built scalable information architecture for multi-role users, improving navigation efficiency and reducing errors.
View case study
2019 - 2023

Freelance Senior Product Designer

Fintech & BI Clients

Enterprise fintech, crypto custody, and analytics products for complex data workflows.

35% Faster insights
30% Higher satisfaction
  • Designed enterprise crypto custody workflows balancing security, compliance, and usability across complex financial platforms.
  • Delivered BI dashboards transforming complex datasets into decision-ready insights and improving speed by 35%.
  • Led the full product lifecycle from discovery to production, aligning stakeholders, engineering, and business requirements.
  • Improved usability and efficiency through research-driven design strategies, increasing user satisfaction by 30%.
2019 - 2023

Lead Product Designer

University of the People

Global online university portal serving students across 200 countries.

117K Students served
25% Course completion
40% Less time on task
  • Led the redesign of a global student portal serving 117,000 users across 200 countries.
  • Increased course completion rates by 25% through streamlined workflows, navigation, and clearer task prioritization.
  • Reduced time on task by 40% across student journeys, improving efficiency and engagement metrics.
  • Improved accessibility and mobile-first experience, reducing support requests and increasing usability for global users.
View case study
2018 - 2019

Product Designer

AppCard

B2B and B2C loyalty, marketing, and merchant analytics platform.

35% Faster setup
50% Faster launch
  • Reduced merchant setup time by 35% by simplifying onboarding workflows and consolidating configuration processes.
  • Decreased campaign launch time by 50% through guided workflows, automation, and improved interface clarity.
  • Built modular design systems improving consistency, scalability, and development efficiency across B2B and B2C platforms.
  • Enhanced analytics usability, helping merchants track performance metrics and make data-driven decisions.
View case study
2008 - 2018

Digital Studio Manager & UX/UI

Lead Ogilvy

Digital studio leadership and UX/UI delivery for global clients.

20% Workflow efficiency
  • Led digital design delivery for global clients, managing projects, improving quality, and meeting deadlines consistently.
  • Managed cross-functional teams, improving collaboration efficiency and delivery of complex digital design projects.
  • Established scalable design processes, improving workflow efficiency and overall team productivity by 20%.
  • Oversaw end-to-end UX/UI execution, ensuring consistency and high-quality outcomes across projects.
Skills

Core capabilities

Design & Product
  • Figma (Design Systems, Prototyping, Dev Mode)
  • Adobe Suite (Photoshop, Illustrator, After Effects)
  • UX/UI Design and Information Architecture
  • Responsive and mobile-first design
AI & Emerging Tools
  • AI-assisted design: ChatGPT, Claude, Midjourney, Firefly
  • Prompt engineering and AI workflows
Vibe Coding & Development
  • HTML, CSS, JavaScript, React basics
  • Vibe coding with Cursor, v0, Bolt, and Lovable
  • GitHub Copilot
Collaboration & Workflow
  • Agile and Scrum, Jira, Confluence
  • Design-to-dev handoff
  • Cross-functional leadership
Education & Learning

Formal studies and ongoing growth

2026
Product Makers | Vibe Coding & AI-Assisted Development | Tal Florentin
2024
AI & Product Workflows | Tal Eitan
2023 - Present
Self-directed Study | AI, Automation & Vibe Coding | Continuous practice
2015
UX - User Experience Certification | John Bryce College (Tal Florentin)
2014
Web Development | JavaScript, PHP, HTML & CSS | John Bryce College | The Open University
2005 - 2009
Bachelor of Design (B.Des) | UX & Visual Communication | Seminar HaKibutzim College
Personal Projects

Independent work across type design, games, icon systems, and hands-on making.

Game Design

Rocket Kid

Designed and built a mobile game, including interface design and gameplay assets.

Type Design

Helius Font

Created a custom font family from scratch with a full visual system and character set.

Icon System

Icons Now

Designed an icon library with 100+ icons and a supporting website.

Working on a complex product?

I design product experiences that bring clarity to complex systems.

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