Resume

Complex products, made clear.

I'm a Senior Product Designer with 15+ years in complex, data-driven systems across defense, quantum, fintech, BI, and education. I design scalable SaaS platforms with AI-assisted workflows and have led 10+ products from system architecture to UI execution.

My work focuses on turning high-density environments into clear, intuitive experiences that improve usability, onboarding, and product trust.

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Professional Experience

A portfolio-first career spanning agency leadership, product ownership, freelance work, and end-to-end design in complex systems.

2024 - Present

Senior Product Designer

Infraedge (Malam Team subsidiary)

Software company providing services to a leading defense organization in complex, data-driven systems.

  • Designed complex systems aligned with client needs and business goals.
  • Led UX strategy and execution across multi-layered, high-density interfaces.
  • Applied AI-assisted workflows to accelerate research, ideation, and design processes.
  • Oversaw implementation to ensure design accuracy and alignment with development.
2023 - 2024

Product UX/UI Lead

Infinity Quantum

A 6-month project for flexible quantum computer rental services that support research and innovation.

  • Conducted UX research on quantum workflows.
  • Designed a complex UX ecosystem balancing logic and form.
View case study
2019 - 2023

Freelance Product Designer

Independent

Provided UX/UI design for complex, data-driven systems.

  • GK8 - Crypto Wallet: secure crypto management system emphasizing usability and transparency.
  • Logical BI - Business Intelligence: dashboards and role-based visualization simplifying analytics.
2019 - 2023

Product UX/UI Lead

University of the People

Non-profit university providing global online education.

  • Defined UX strategy and requirements across cross-functional teams.
  • Collaborated with developers to deliver consistent, scalable experiences.
View case study
2018 - 2019

Product UX/UI Lead

AppCard

Technology company offering B2B and B2C loyalty and marketing platforms.

  • Led end-to-end product design for web and mobile.
  • Improved conversion and user experience through testing and optimization.
View case study
2008 - 2018

Digital Studio Manager / UX/UI Expert

Lead Ogilvy

Advertising agency.

  • Led the digital department, managing web and UX design for major clients.
  • Oversaw design quality and consistency across multiple projects.
Skills

Core capabilities

Design & Product
  • Figma (Design Systems, Prototyping, Dev Mode)
  • Adobe Suite (Photoshop, Illustrator, After Effects)
  • UX/UI Design and Information Architecture
  • Responsive and mobile-first design
AI & Emerging Tools
  • AI-assisted design: ChatGPT, Claude, Midjourney, Firefly
  • Prompt engineering and AI workflows
Vibe Coding & Development
  • HTML, CSS, JavaScript, React basics
  • Vibe coding with Cursor, v0, Bolt, and Lovable
  • GitHub Copilot
Collaboration & Workflow
  • Agile and Scrum, Jira, Confluence
  • Design-to-dev handoff
  • Cross-functional leadership
Education & Learning

Formal studies and ongoing growth

2005 - 2009
Bachelor of Design (B.Des), Seminar HaKibutzim College
2015
UX - User Experience, John Bryce College (Tal Florentin)
2014
Development - JavaScript, PHP, HTML & CSS, John Bryce College & The Open University
2024
Product Makers (Vibe Coding), Tal Florentin
2026
AI & Product Workflows, Tal Eitan
2023 - Present
Self-directed learning
AI, automation, and vibe coding.
Personal Projects

Independent work that extends the product practice into systems, type, icons, and hands-on making.

Game Design

Rocket Kid

Designed and built a mobile game, including interface design and gameplay assets.

Type Design

Helius Font

Created a custom font family from scratch with a full visual system and character set.

Icon System

Icons Now

Designed an icon library with 100+ icons and a supporting website.

Working on a complex product?

I design product experiences that bring clarity to complex systems.

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