What product would you like to build?

Describe your idea in one sentence.

Interesting.

AI can generate features.

But turning ideas into products people trust and use every day requires thoughtful UX and product thinking.

That’s where I come in.

↓ Selected Work
Product Designer Complex & AI-Driven Products Israel

I turn complex into clear.

15+ Years in design
7+ Years product focus
10+ Complex products designed & shipped
Selected Work
01 Infinity Quantum

Complex Ecosystem

Product Design · Quantum Research Platform

A journey into the next frontier of computing — designing a complex quantum research platform that makes advanced technology accessible and clear.

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Infinity Quantum preview
02 University of the People

Students Portal

Student Portal Redesign · Large-Scale System

Transforming the student experience through a streamlined university portal — hassle-free access and efficient management at scale.

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University of the People preview
03 AppCard

Client-Side System

Client-side Platform · Retail Analytics

A groundbreaking platform transforming customer engagement with retail businesses through real-time analytics and actionable insights.

View project →
AppCard preview
About

I'm Idan. 15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.

My work sits at the intersection of systems thinking, UX research, and execution. I lead design from research to delivery: structure first, aesthetics in service of clarity.

In recent years, I've integrated AI into my workflow — not as a feature, but as a way to accelerate research, explore solutions, and build faster.

Working on a complex product?

I design product experiences that bring clarity to complex systems.

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