I
turn
complex
into
clear.
15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.
Complex Ecosystem
A quantum and HPC platform redesigned around job monitoring, reservations, cost visibility, and team operations.
Students Portal
A student portal redesign that makes course status, urgent tasks, academic dates, and support paths easier to scan.
Client-Side System
A loyalty and marketing platform for merchants who need clearer campaign setup, customer insights, and offer monitoring.
AI Font Studio
A font creation studio that turns visual references into editable typefaces, with glyph-level control, exports, roles, credits, and brand kits.
Structure first,
aesthetics in
service of clarity.
I'm Idan. 15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.
My work sits at the intersection of systems thinking, UX research, and execution. I lead design from research to delivery: structure first, aesthetics in service of clarity.
In recent years, I've integrated AI into my workflow, not as a feature, but as a way to accelerate research, explore solutions, and build faster.
From research to delivery, clarity at every step.
Understand & Research
Deep dive into business goals, user needs, and system constraints. I map the complexity before designing around it.
Structure & Design
Information architecture, wireframes, design systems. Building a framework that scales and communicates clearly.
Deliver & Iterate
Pixel-perfect handoff, developer collaboration, user testing. Continuous refinement until the product feels right.
Working on a
complex product?
Let's talk about your next project.