I
turn
complex
into
clear.
15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.
Complex Ecosystem
A quantum and HPC platform redesigned around job monitoring, reservations, cost visibility, and team operations.
Students Portal
A student portal redesign that makes course status, urgent tasks, academic dates, and support paths easier to scan.
Client-Side System
A loyalty and marketing platform for merchants who need clearer campaign setup, customer insights, and offer monitoring.
Structure first,
aesthetics in
service of clarity.
I'm Idan. 15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.
My work sits at the intersection of systems thinking, UX research, and execution. I lead design from research to delivery: structure first, aesthetics in service of clarity.
In recent years, I've integrated AI into my workflow, not as a feature, but as a way to accelerate research, explore solutions, and build faster.
From research to delivery, clarity at every step.
Understand & Research
Deep dive into business goals, user needs, and system constraints. I map the complexity before designing around it.
Structure & Design
Information architecture, wireframes, design systems. Building a framework that scales and communicates clearly.
Deliver & Iterate
Pixel-perfect handoff, developer collaboration, user testing. Continuous refinement until the product feels right.
Working on a
complex product?
Let's talk about your next project.