Product Designer · Complex & AI-Driven Products · Israel

I turn complex
into clear.

15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.

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Structure first,
aesthetics in
service of clarity.

I'm Idan. 15 years in design. The last 7 focused on complex B2B platforms, data-heavy dashboards, and SaaS systems where structure and clarity are everything.

My work sits at the intersection of systems thinking, UX research, and execution. I lead design from research to delivery: structure first, aesthetics in service of clarity.

In recent years, I've integrated AI into my workflow — not as a feature, but as a way to accelerate research, explore solutions, and build faster.

Systems Thinking UX Research Design Systems Complex B2B Data Visualization AI-Enhanced Workflow

From research to delivery — clarity at every step.

01

Understand & Research

Deep dive into business goals, user needs, and system constraints. I map the complexity before designing around it.

02

Structure & Design

Information architecture, wireframes, design systems. Building a framework that scales and communicates clearly.

03

Deliver & Iterate

Pixel-perfect handoff, developer collaboration, user testing. Continuous refinement until the product feels right.

Working on a
complex product?

Let's talk about your next project.