AppCard
Turning retail data into clear,
actionable decisions
Project Overview
Redesigning a loyalty analytics platform used by thousands of retailers, improving decision-making and campaign performance at scale.
As data volume grew, teams struggled to move quickly from insight to action.
The Problem
Decision-making was slowed down by unclear and fragmented data.
Role
Product Designer
Year
2018-2019
What I Focused On
KPI-first overview
for daily use
Faster insight → action
Reports → segments → campaigns
Progressive disclosure
For power users
Consistent patterns
Across dashboards and reports
The Solution
Customer Rewards Experience
A clear and accessible rewards experience for end users.
Customers can easily browse, clip, and redeem coupons, turning loyalty into immediate, tangible value.
Faster Reports & Campaign Workflow
Streamlined campaign creation and segmentation flows that reduce friction between insight and action.
Teams can quickly choose templates, define audiences, and launch campaigns without unnecessary steps.
Outcome/Impact
Faster time-to-insight
for retail teams
Improved daily adoption
of analytics dashboards
Reduced friction in segmentation and campaign setup
Simplified the complex, amplified the potential
Let’s Connect!
Thank you for your time reviewing my work on Appcard!
If you’d like to get in touch, my contact information is provided below.
Tel
+972-54-5502209
idanshadi@gmail.com